Digital Marketing

Digital Marketing

Deadline: 2017-12-10 Apply Now: Click Here Posted On: 2017-11-16 07:12:09 , By NA

Job Discription

Manager – Digital Marketing; Location: New Delhi, India

Breakthrough is looking for a Manager – Digital Marketing, who would be working closely with the Senior Manager - Campaigns. The person will be responsible campaign management, social media marketing, managing the Website. The specific job responsibilities will be:


  • Strategizing and marketing for campaign content across platforms like YouTube and Facebook, Twitter and Instagram based on the budget available (Social Media Marketing)

  • Planning and allocation of funds across a marketing plan for the campaign period.

  • Create strategy and follow best practices for maximum leveraging of funds for best possible ROI and best use of various platforms available.

  • Using Google Ad words and Digital Marketing techniques i.e. SEM to market the campaign page on the Breakthrough Website

  • Determining and meeting campaign targets for relevant acquisitions across all social media platforms such as Facebook, Twitter, Instagram, BT platform and YouTube.

  • Website data analysis via Google Analytics to track visits and impressions on the website as a result of marketing / boosting on social media channels.

  • Regular reporting of analytics and feedback on acquisitions on pre-determined basis i.e daily, alternative days, weekly and monthly.

  • Developing strategy to increase web traffic towards the site and the campaign page.

  • Providing final reports and analysis at the end of the campaign to determine metrics and overall results and acquisitions.

Social Media Marketing (non-campaign activities):

  • Plan and determine best marketing activities and options for everyday content created over all social media platforms (Facebook, Twitter, Instagram YouTube etc) based on the funds available.

  • Create strategy and follow best practices for maximum leveraging of funds for best possible ROI and best use of various platforms available.

Breakthrough Website:

  • Website maintenance and upkeep

  • Organic Search Engine Optimization for the BT website on keywords mentioned.

  • Determine and review keywords on a consistent basis for optimization

  • Improve website visibility on major search engines to improve traffic-Google Yahoo etc

  • Implementation and Sustenance Programs

  • Enable generation of leads from natural and paid search traffic

  • Drive an increased volume of visitors to the website

  • Build sustainable long term natural search rankings

  • Maximize natural search brand visibility

  • Reduce bounce rates

  • Increase visitor average spend time on the BT website

  • Utilize grants received by BT (Google/ Twitter etc.) via SEM and other activities for search and traffic generation

  • Track results and traffic via Google Analytics and other tools and create reports for the same.

Specific Knowledge, Skill & Experience Required:

  • 6-8 years of overall marketing experience out of which minimum 2 year in digital marketing

  • In-depth knowledge of SEO, SEM, GDN and PPC ( Including Google Ad words and Google analytics)

  • Strong data analysis and website traffic measurement skills

  • Excellent content marketing skills over all major social media platforms such as Facebook, Twitter, Instagram, YouTube

  • Complete and in-depth knowledge of Social Media Marketing

  • Good understanding of conversion rate optimization

  • Basic HTML skills and good working knowledge of Word press and PhP

  • Sound technical knowledge of backend processes required for Marketing projects, from conception, implementation and completion

The candidate should have the ability to work in an informal atmosphere. Submit your resume along with a cover letter at Please mention Manager – Digital Marketing in the subject line. Please apply latest by – 10th December, 2017.

Breakthrough was founded in 1999 with the mission of using arts and culture to bring human rights issues -- especially violence and discrimination against marginalized groups -- into mainstream conversation and inspire critical masses of people to take action for change. Its first project was Mann ke Manjeeré (An Album of Women’s Dreams), an award-winning music album and video compilation that stirred unprecedented discussion across India about women’s rights and brought the problem of domestic violence out from behind closed doors. Today, Breakthrough works to activate the critical mass of people who will deliver the culture change needed to make violence against women and girls unacceptable worldwide. 

Over the last 15 years working on preventing Violence against Women & Girls, Breakthrough has a deep understanding of the interlinkages between its various manifestations. Breakthrough has made innovative use of media, arts and technology including digital and mobiles to usher in social change to end violence against women and promote a culture of human rights. Strategic partnership with the Ministry of Women and Child Development for dissemination of our media and IEC products which ensures that the messaging reaches large numbers as can be seen by the Bell Bajao campaign that reached 130 million in Phase I and 110 million in Phase II. The support was received pro-bono and is estimated to be worth INR 150 million. The Ministry has adopted Breakthrough’s MissionHazaar campaign on preventing sex selection under its flagship “Beti Bachao, Beti Padhao” campaign and is disseminating the TV spots, curriculum and communication guide in 12 Indian languages.

Breakthrough is an equal opportunity employer. We consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, economic status, marital status, veteran status, sexual orientation, or any other legally protected status. To know more about Breakthrough, please visit –


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Accounts ,HR ,Information Technology ,Media ,Management ,Finance Jobs,NGOs Jobs

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Job Role :

Digital Marketing

Total Experience :

6-8 years

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About Company

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