Job Description

JOB DESCRIPTION

POSITION: Marketing Manager

LOCATION: Jaipur, Rajasthan

Duration: 1 year contract

REPORTS TO: Project Manager

LEVEL/GRADE: Senior Project Coordinator

About ACCESS:

ACCESS Development Services is a national livelihoods promotion organization with a focus on incubating innovations and developing sustainable models for livelihoods promotion of the poor. To this end, ACCESS is structured uniquely to work at all levels of the value chain – implementing programmes on the ground (Tier I), working with Civil Society Organizations, Government Departments, Corporate sector, and Multilateral / Bilateral Agencies (Tier II) as also undertaking national initiatives to influence and support policy initiatives and strengthening the enabling environment (Tier III). ACCESS, with its head office in New Delhi has a pan-India presence having state offices in 9 states and 26 project offices. More at www.accessdev.org

A short summary about the Project

Rajasthan has an estimated 250,000 child workers (50,000 in Jaipur alone) - among the most in the country. As undocumented laborers with few protections, they work long shifts—as many as 18 hours at a time in unsafe conditions. They suffer injuries—especially to their vision—and illnesses, are denied an education and overall, are treated poorly. Through this project, ACCESS seeks to eliminate child labour in Jaipur through providing alternate income opportunities to women from child labour households. Six hundred women have been organized into two producer cos. and are engaged in stitching, embroidery, lac work, among others. The project seeks to further hone their skills, introduce new designs and help them link with the highest value markets, providing them steady incomes.

Position Summary:

In this context, ACCESS is inviting applications from self-driven professionals who are interested to take on the role of Marketing Manager and delivering against the objectives of the project. ACCESS is seeking applications for the position of a Marketing Manager for supporting an important programme in Jaipur supported by Freedom Fund to support 600 women artisans in Jaipur.

Responsibilities:

The Marketing Manager will be responsible for the following:
• Understand textile marketing, garment technology and design industry trends & insights, competition and positioning of brand and product.
• Assist in production as per the specification, timeline given by buyer.
• Participate in exhibitions, events, fairs, melas, etc for B2C and B2B marketing.
• Social media management; include content creation, curation and adaptation for relevant platforms as well as design community engagement.
• Generate monthly sales plan and strive to achieve with best efforts.
• Reporting and analysis; generate reports to effectively review and evaluate marketing campaign performance, using insights to continually review sales targets, optimize key marketing activity, spend and evidence ROI.
• Engage with all key stakeholders, clients, forge partnerships, with special focus on government departments ensuring benefit flows to the community under marketing intervention.
• Design and organize training programs and workshops / organize exposure visits.
• Supervise product development under the project
• Business development/ product marketing for the Producer Companies formed under the project.
• Ensure all deliverables under the project are met and outcomes are achieved
• Documentation- monthly, quarterly and annual reports, case studies, etc.
• Donor reporting
• Any other consequential task

Education & Experience:
• Bachelor’s degree (or equivalent) in marketing, business, or related field with total experience of at least 8-10 years.
• Experience in non-farm sector- at least 03 years preferably in managing and doing marketing for social enterprise.
• Proven experience of marketing rural / handicraft products- at least 02 years
• An in-depth understanding of working with government.
• Experience of leading, managing and working in teams
• Willingness to travel

Skills and Competencies:
• Multi-tasking abilities.
• Sensitive to the cause of child labour and human rights issues
• Sound understanding of textile marketing fundamentals and tactics
• Creative thinking and problem-solving ability
• Knowledge of digital marketing and social media marketing strategies.
• Excellent written and verbal communication skills in English and Hindi languages is required.
• Proven ability to do the textile/garment marketing, forge private sector/ government partnership
• Strong sales and marketing skill.
• Demonstrated ability to work independently
• Strong interpersonal skills

Travel Requirement
• Should be able to travel extensively to project areas/ across India

COMPENSATION:

The salary range for this position is commensurate to industry standards and will be determined based upon experience set of the candidate and the HR policies of the organization.

ACCESS is an Equal Opportunity Employer, and is committed to providing an environment of fairness, and mutual respect where all applicants have access to equal employment opportunities. ACCESS values diversity and inclusion, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age and disability.

Interested candidates should send an up-to-date CV and cover letter addressing the above requirements to sukhbir@accessdev.org. Only short-listed candidates will be contacted. The deadline is September 7th, 2023.

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