Heart For Art Public Charitable Trust

Heart for Art enhances earnings and livelihoods of rural artisans of India. It provides them with assistance to get their products market ready and provides strong market linkages by providing access to markets and consumers through all modern methods of retail- getting products into lifestyle retail stores, melas and exhibitions, consumer workshops and a Online Store (www.heartforartonline.com) that delivers to consumers all over the country.
Date of Establishment & Registration of the Organization: 1ST October, 2014
Our VISION- Provide rural artisans of India multi-channel, contemporary marketing platforms to take their products to Indian and Global markets – INCREASE ARTISANAL INCOMES to bring them into the middle class
MISSION
EDUCATE CONSUMERS on the Indian Art & Craft Story and get them to buy Indian Handicrafts by choice!
To conduct educational, training and other activities on promotion of art and craft traditions, especially linked to SKILL DEVELOPMENT
To establish a model to train the next generation(s) and other students in art and craft to help keep the traditional arts and crafts alive and expand the existing base for MAKE IN INDIA
VALUE ADD - DESIGN - To establish new methodologies, modern designs, processes and marketing channels to improve efficiency, scale and marketing of arts and crafts businesses.

How do we increase livelihoods?
By creating opportunities for sales of Rural Art & Craft through multiple retail formats

• PRIMARY ACTIVITIES
1. Online store – all india delivery
2. Exhibitions & Sales in multiple cities
3. Retail locations – selling through lifestyle stores
4. Artisans Workshops with consumers – multiple cities
• SECONDARY ACTIVITIES
1. Commissioned Projects
2. Art & Craft Festivals in INDIA & ABROAD
3. Corporate Gifting Opportunities
4. Art & Craft Tours

We have 80G, 12A, PAN Card, Annual Reports, Audit Reports documents.