Job Description

Main Purpose of the role

The Digital Manager- India position is responsible for translating the communication strategy for India into digital outputs. Reporting into the Communications Manager India, the Digital Manager will work closely with local campaign managers and the global digital and communications team to plan out the digital delivery for each local campaign, and will play a key role in the design and delivery of World Animal Protection’s communications strategy in India, with a specific lead role in digital work.

Accountabilities
The digital manager- India is accountable for delivering digital best practice and translating the communication strategy onto the digital channels to drive conversions and engagement. This role will also be accountable for producing analysis of digital metric in line with the MEAL framework.

The role holder will comply with the organisation’s policies and procedures.

Duties and Responsibilities
Functional
• Work with communications manager and the global digital team to implement WAP’s communications strategy across the digital channels.
• Test key messages on different channels, leading on creating and maintaining appropriate and consistent language and terminology across all digital channels and providing feedback to wider communications team on user behaviour
• Translate and Implement WAP’s digital strategy working across the organisation.
• Proactively plan creative, compelling and targeted digital communications activity and campaigns.
• Maintaining WAP India’s website, including copywriting and editing, and implementing SEO best practices
• Setting KPIs and using analytics (including Google Analytics, email marketing tracking) to regularly measure, evaluate and optimise all digital communications activity.
• Maintaining and updating our accounts across all major social media platforms
• Staying informed of upcoming trends and developments within the field of digital communications and reporting to colleagues.
• Work with campaigns teams to deliver integrated campaigns.

Finance
• Oversee the development of the department’s budget in liaison with communications manager and the Finance team.
• Take overall responsibility for the effective and efficient management of delegated budget in accordance with World Animal Protection’s financial procedures and local governance regulations

Organisational responsibilities
• Delivery of World Animal Protection’s Global Strategy across the core themes of Mission, Movement & Transformation in a global, matrix environment
• Work cooperatively with external organisations, teams within World Animal Protection and in the wider animal welfare movement to pursue programme objectives and wider organisational goals, including those relating to brand, communications, fundraising and resource management.
• Actively participate in building our brand and maintain the integrity of our brand to support our profile, lead generation, income and engagement.
• Help secure resources (income) and reach (people and partnerships) by actively contributing to our supporter relationships, fundraising, communications, and donor reporting.
• Actively participate and support the organisation to ensure that we manage our resources (financial, staff and IT) efficiently and effectively by improvement of systems, reporting and compliance.
• Contribute to a learning culture and create a positive working environment for staff.
• The role holder will from time to time be required to undertake any other duties that are within the scope of this role.
• Take responsibility for their own health, safety and welfare, comply with H&S policy and procedures, and not act in any way that compromises the safety of themselves, colleagues or the public.
• The post holder may be required to travel internationally to provide support or participate in World Animal Protection’s activities as and when required.
Skills and Experience
Essential
• Experience in digital marketing and optimising campaigns
• Experience in web editing, including a strong grasp of SEO techniques and of A/B and MVT testing
• Owning and developing social media channels through engaging and converting content
• Experience of managing email campaigns, and building audience segmentation learnings
• Ability to demonstrate strategic brainstorming, campaign development for digital, creative brief development and creative execution
• A basic understanding of Google Analytics and Google Tag Manager
• Ability to work with tight timelines on multiple campaigns
• Experience in working with an international organisation
• Experience in managing agencies and vendors
• Experience in email marketing and database management

Qualifications
• A degree (or equivalent experience) in marketing or , digital marketing,
Desirable
• Experience of campaign reporting using data visualisation tools such as data studio
• Understanding of design tools: photoshop etc
• Understanding of digital lead generation campaigns
• Understanding of the Indian social media eco system

 

About Company

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