Job Description

Fundraising & Communication Executive

1.ORGANISATIONAL CONTEXT

About Parinaam Foundation:

Parinaam Foundation is a non-profit organization with a mission to provide a holistic approach to alleviate poverty. We were conceived in 2006, with the vision to create sustainable change that will have an impact on the poor and lead them to live a better life. Parinaam caters to the needs of the poor, by providing them critical social services. We provide services in the areas of healthcare, education, livelihood, and community development.

Today Parinaam operates across 20 States. At Parinaam, our focus is on making real change on the ground.

Parinaam aims to break India’s vicious cycle of generational poverty through holistic interventions focused on social development and financial independence for the underprivileged. Through innovation and on ground interventions we have touched the lives of over a million unserved and underserved families across India.

Job Title: Fundraising & Communication Executive Grade: 3C

Department: Fundraising and Communications Location Bangalore

Organization chart indicates the position in the organization

Reports to Fundraising & Communication Manager Reporting into NA

2. Department Details:

Build and increase Parinaam Foundation’s public brand various communication platforms and channels. Nurturing strong relationships with existing and new patrons, donors, corporate sponsors, grant-making bodies, and other supporters.

3. PRIMARY RESPONSIBILITIES

• To build and increase Parinaam’s brand through digital media (owned media)

a) Improve metrics across all social media platforms (Instagram, Facebook, Twitter)

b) Increase the website traffic

• To meet the planned communication requirements

a. To chart out a calendar of events of different programs and ensure the branding requirements are met

b. To ensure brand alignment in the collaterals

• To improve the quality of content, photographs and videos used in the communication across different channels

• Integrate activities across channels to ensure a consistent Omni-channel message.

• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Maintain a publishing schedule.

• Implement social media initiatives for brand awareness and fundraising activities

• Measure and report performance of online campaigns and assesses against goals.

• Identify trends and insights, and optimize spend and performance based on the insights.

• Brainstorms new and creative growth strategies through digital marketing.

• To garner visibility through Awards and Recognitions

• Be the lead on website maintenance, improvement and all other content.

• Ensure compliance on all company guidelines, deadlines and design standards.

4. KEY INTERACTIONS (Who does this position interact with on a regular basis to perform this role?)

Internal Interface External Interface

Fundraising & Communications Manager External Vendors

Executive Director, Chief Operating Office, Program Directors & HR Communication Partners

5. ROLE REQUIREMENTS

Desired Qualification College / University degree (preferably in Communications / Marketing specialization)

Desired Experience 1 to 5 years in communications/fundraising

Budget - 3 LPA - 5.5 LPA

6. FUNCTIONAL KNOWLEDGE AND SKILLS

(Knowledge and skills needed for satisfactory performance of the job)

• Highly proficient in English.

• Excellent verbal and written communication skills.

• Analytically sound to understand communications and marketing KPIs and convert them into insights.

• Proficient in the Google Suite (Sheets, Docs, Slideshow)

• Proficient with photo-editing, video-editing and content development platforms such as Canva etc

7. SOFT SKILLS

Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the primary responsibilities and agreed between the incumbent, Reporting Manager and HR.

About Company

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