Job Description

•Manage the content that the business posts to social media.
•Develop strategies that drive customers to the website.
•Improve the design, UX, traffic, and content of the website.
•Create paid campaigns on social media platforms.
•Maintain consistent brand messaging throughout all platforms.
•Create email blast campaigns to target key customers.
•Use advanced metrics to measure the success of a marketing campaign.
•Keep up to date on the latest social media trends.
•Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
•Designs, builds, and maintains our social media presence.
•Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
•Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
•Identifies trends and insights, and optimizes spend and performance based on the insights.
•Brainstorms new and creative growth strategies through digital marketing.
•Plans, executes, and measures experiments and conversion tests.
•Collaborates with internal teams to create landing pages and optimize user experience.
•Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
•Identifies critical conversion points and drop off points and optimizes user funnels.
•Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
•Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
•Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
•Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
•Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization(SEO), Email Marketing, Send Marketing Messages (SMS) campaigns.
•Build and maintain our social media presence.
•Measure the overall ROI and KPIs of all digital marketing campaigns.
Identify current marketing trends and insights.
•Optimize the costs and campaign performance based on these insights.
•Develop creative digital marketing growth strategies.
•Plan, execute and measure conversion tests to create strategic planning accordingly.
•Work with internal teams to create landing pages and improve the consumer experience.
•Use your analytical abilities to assess the experience of our audience over multiple channels.
•Help in setting and optimizing marketing funnels (e.g, click funnel, conversion funnel, etc).

Eligibility and Qualifications

•Bachelor’s degree in Marketing, Information Technology or related field.
•Proven 7+years of experience in Digital Marketing Dept.
•Working knowledge of leading and managing SEO/SEM campaigns.
•Certification of Advanced Digital Media Marketing will be preferred.
•Ability to identify target audiences and devising effective campaigns.
•Working experience in optimizing landing pages and user funnels.
•Familiar with website analytics tools like Crazy Egg, Mint, Matomo, etc.
•Good knowledge of ad serving tools like Epom, DART, Aglare, Adzerk, etc.
•Outstanding experience in setting up and optimizing Google Ad words campaigns.
•Exceptional knowledge of content management and email marketing software.
•Good understanding of social media and display advertising platforms.
•Great interpersonal skills.
•Exceptional oral and written communication skills.
•Ability to work in a team or individually as and when required.
•Ability to manage and handle multiple tasks.
•Outstanding problem-solving skills.
•Exceptional attention to detail.
•Good time management abilities.
•Strong decision-making skills.

 

About Company

All Jobs posted by: Narayan Seva Sansthan