MAHIMA INDIA JOB AD
Job description: Social Media Specialist
Mahima India is seeking a creative and passionate Social Media Specialist to boost the organization's visibility, raise awareness, and effectively communicate the brand and mission through various content channels. The candidate will be responsible for producing, managing and curating compelling content for social media platforms that resonate with the target audience and align with the organizational goals, to increase engagement, followers, and brand visibility.
Key Responsibilities
Promoting Mahima India’s mission and vision across various content channels
Designing, curating, editing and publishing engaging graphic content for social media platforms such as Instagram, Facebook and LinkedIn
Following social media trends to implement strategies for optimizing content reach and impact
Performing research on current benchmark trends and audience preferences
Designing and implementing of social media strategy to increase Social Media Visibility
Managing and overseeing the organization’s social media accounts (Facebook, Instagram and YouTube) including but not limited to scheduling posts, communicating with followers, responding to comments, and analysing performance metrics
Generating narratives for newsletters, and other written assignments within project specifications and deadlines
Monitoring Search Engine Optimization and website traffic metrics
Tracking and analyzing content performance metrics to assess engagement, reach, and impact
Utilizing insights to refine content strategies for continuous improvement
Collaborating with the communication teams to create cohesive branding and messaging across all platforms.
Implementing new features to develop brand awareness, like promotions and competitions.
Staying up-to-date with current technologies and trends in social media, design tools and applications
Skills and Qualifications
Bachelor's degree in Communications, Journalism, Visual Communication or a related field.
A minimum of 3 years of experience in Social Media Management
Strong understanding of social media platforms, analytics tools, and content management systems.
Sound knowledge of SEO, keyword research and Google Analytics
Excellent creative and conceptual thinking skills with the ability to translate ideas into compelling visual content.
Knowledge of online marketing channels
Familiarity with web design
Ability to deliver creative content (text, image and video)
Strong attention to detail
Ability to meet tight deadlines
Exceptional written, communication and copywriting skills
Experience in handling a camera and a good visual sense
Passion for social causes and a commitment to the mission of the NGO.
A portfolio showcasing previous social media projects is required.
To Apply
This is a full-time role based at our head office in Kolkata. To apply, send a CV with a cover letter explaining why you’d be a good fit for this role to hr@mahimaindia.net
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