Job Description

MAHIMA INDIA JOB AD

Job description: Social Media Specialist

Mahima India is seeking a creative and passionate Social Media Specialist to boost the organization's visibility, raise awareness, and effectively communicate the brand and mission through various content channels. The candidate will be responsible for producing, managing and curating compelling content for social media platforms that resonate with the target audience and align with the organizational goals, to increase engagement, followers, and brand visibility.

Key Responsibilities 

Promoting Mahima India’s mission and vision across various content channels 

Designing, curating, editing and publishing engaging graphic content for social media platforms such as Instagram, Facebook and LinkedIn

Following social media trends to implement strategies for optimizing content reach and impact

Performing research on current benchmark trends and audience preferences

Designing and implementing of social media strategy to increase Social Media Visibility

Managing and overseeing the organization’s social media accounts (Facebook, Instagram and YouTube) including but not limited to scheduling posts, communicating with followers, responding to comments, and analysing performance metrics

Generating narratives for newsletters, and other written assignments within project specifications and deadlines

Monitoring Search Engine Optimization and website traffic metrics

Tracking and analyzing content performance metrics to assess engagement, reach, and impact

Utilizing insights to refine content strategies for continuous improvement

Collaborating with the communication teams to create cohesive branding and messaging across all platforms.

Implementing new features to develop brand awareness, like promotions and competitions.

Staying up-to-date with current technologies and trends in social media, design tools and applications

Skills and Qualifications 

Bachelor's degree in Communications, Journalism, Visual Communication or a related field.

A minimum of 3 years of experience in Social Media Management

Strong understanding of social media platforms, analytics tools, and content management systems.

Sound knowledge of SEO, keyword research and Google Analytics

Excellent creative and conceptual thinking skills with the ability to translate ideas into compelling visual content.

Knowledge of online marketing channels

Familiarity with web design

Ability to deliver creative content (text, image and video)

Strong attention to detail 

Ability to meet tight deadlines

Exceptional written, communication and copywriting skills

Experience in handling a camera and a good visual sense

Passion for social causes and a commitment to the mission of the NGO.

A portfolio showcasing previous social media projects is required.

To Apply

This is a full-time role based at our head office in Kolkata. To apply, send a CV with a cover letter explaining why you’d be a good fit for this role to hr@mahimaindia.net     

About Company

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