Job Description

Wheels Global Foundation – Marketing & Communication Professional

Wheels Global Foundation (WGF), a non-profit entity, was created by the global alumni community representing all the IITs (Indian Institute of Technology) in 2006 inspired by a challenge from the visiting late President Abdul Kalam to "Solve the big problems in the world." It was incorporated in 2013 as a 501C(3) entity in the USA, and as a Sec. 12 entity in Pune, India in 2017. Its six areas of focus are Water, Health, Education, Energy, Livelihoods, and Sustainability. From its humble beginnings of a handful of projects mostly across India and a few passionate individuals, it has expanded to an ecosystem inclusive of professionals from medical, public service & policy, law and others, and an institution with community of change-makers and thought-leaders working through the structure of Councils, Committees, and Chapters across India & USA, and strong partnerships with PanIIT-USA, PanIIT-India and other entities.

It is striving to achieve its simple mission of “Technology-driven Impact Solutions at Scale to Transform 20% of Rurban India by 2030” by partnering with curated on-the-ground social impact entities / NGOs and helping them get to a much bigger impact scale by leveraging full power of IIT & extended ecosystem (technology & innovations, expertise, corporate resources, funds) and initiating new development projects through the same ecosystem as needed.

WGF is looking for an experienced Marketing & Communication professional, based in India, who will drive the organization’s marketing and communication drive to increase the outreach.

Below is a simple summary of key responsibilities:

Role and Responsibilities:

• Developing and implementing effective marketing and communication strategies to raise awareness and support for the WGF’s mission and vision

• Creating and managing various online and offline platforms and channels to communicate with the WGF’s stakeholders (IIT Alumni, NGOs, CSR Organizations and Foundations, Public Institutes & Universities, Individual youth and the end beneficiaries.

• Creating and managing various types of content, such as press releases, newsletters, brochures, social media posts, blogs, videos, podcasts, etc., to raise awareness and promote the WGF’s work and impact

• Organizing and coordinating public events

• Establishing and maintaining positive relationships with media outlets, journalists, influencers, donors, partners, and other stakeholders.

• Monitoring and evaluating the effectiveness and impact of the communication activities and campaigns, and providing feedback and recommendations for improvement.

• Supporting the fundraising and advocacy efforts of WGF by developing and delivering compelling and persuasive messages and stories.

• Coordinating and collaborating with vertical councils and chapters of WGF.

• Researching and analyzing the latest trends, best practices, and innovations in the field of communication and marketing, and applying them to WGF’s context and needs.

Desired Skills & Experience:

• A bachelor’s or master’s degree in communication, marketing, journalism, public relations, or a related field.

• 5+ years of relevant work experience in communication and marketing, preferably in the Social Impact sector or a similar environment.

• Excellent written and verbal communication skills in English and Hindi, and preferably in other regional languages as well.

• Proficiency in using various communication and marketing tools and software, such as Microsoft Office, Adobe Creative Suite, WordPress, Mailchimp, Hootsuite, Google Analytics, etc.

• Creativity, innovation, and strategic thinking skills, and the ability to produce engaging and impactful content for diverse audiences and platforms.

• Knowledge and understanding of the issues and challenges related to water, health, education, energy, livelihood and sustainable development in India and globally, and the ability to communicate them effectively and persuasively.

• Teamwork, collaboration, and interpersonal skills, and the ability to work with people from different backgrounds, cultures, and perspectives.

• Should be self-motivated and Impact Mission oriented.

• Flexibility, adaptability, and resilience, and the ability to work under pressure and meet deadlines in a fast-paced and dynamic environment.

Location: India.

Please send your CV with a cover letter to jvg@wheelsglobal.org

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